Remember Hublot and Takashi Murakami's watches from December 2021? Well, the sold-out timepieces are making a comeback, but this time, the two are turning the collab into an NFT (sorry, NFT adversaries).
Since Hublot is part of Geneva's Watches and Wonders convention, the luxury watch brand found it the perfect time to announce the next phase of its collaboration with Takashi Murakami, i.e., its watch-related NFTs.
Essentially, Hublot turned the collab's 2021 Classic Fusion Takashi Murakami Sapphire Rainbow and All Black watches into digital NFT artworks, with an appropriate unveiling at Watches and Wonders.
Undoubtedly not as icy as the IRL Hublot x Takashi Murakami watches, the collab's pixelated NFTs present the Japanese artist's recognizable smiling Murakami flower on the timepieces' faces in black and rainbow versions.
The adorable Murakami figure also shows up on the NFTs' backgrounds as a repeating neutral-toned print.
Lucky for those who could cop the physical collaborative watches in 2021, they get first dibs on the Hublot Classic Fusion Murakami NFT.
To claim the free NFT, current owners of the Hublot x Takashi Murakami Classic Fusion watches must follow Hublot's detailed step-by-step process as laid out on its website.
In May 2022, holders of the collaborative watch and NFT will be able to trade the digital artwork via Hublot's new NFT marketplace, which will launch in May 2022 alongside the NFTs' public sale.
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