Rolex Just Quietly Introduced A Bunch Of Luxurious ‘Off-Catalogue’ Watches
Very sneaky.
Rolex released some pretty wacky stuff at Watches & Wonders Geneva 2023… But whilst we were busy getting hyped about those, they also surreptitiously added a few very exciting models to their collection (and discontinued a few models, too…)
One of the busiest spots at Watches & Wonders every year is the Rolex booth: a three-storey-high monolithic gold box that sees a constant stream of journalists, retailers, dignitaries and celebrities streaming in and out of it all fair long.
It’s not easy to get an appointment with Rolex (and therefore a chance to try their new watches on), so most attendees have to make do by pressing their noses up against the display cabinets dotted around the outside of the Rolex booth, with the year’s new models frustratingly out of reach behind glass.
But it turns out that simply getting an appointment with Rolex wasn’t a guarantee that you’d get the full scoop – we certainly didn’t. Rolex also introduced a few truly exotic new watches – so-called ‘off-catalogue’ pieces – that represent some of the most exciting and outrageous new watches from the brand.
Here, we’ll go over the most exciting new Rolex watches that Rolex sneakily introduced this year.
https://www.dmarge.com/rolex-off-catalogue-watches-2023
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