Το συγκεκριμένο κείμενο είναι του ίδιου του Georges Kern
As you know "aviation" is neither relevant neither aspirational in Asia (except in Japan). For Asian/Chinese customers "piloting" just means "China Air" (indeed there is no historical "romanticism", "performance" or "adventure" related to aviation in the Chinese customer's mind).
So in a way we "skip" 50% of the market. And as we don't offer woman watches we skip another 60% of the remaining 50%. So Breitling actually operates in 20% of the watch market (actually even less as we miss "the normal wrist" size watches). My guess is that we do not target more than 5-10% of the overall watch market (where by the way we compete with many other pilot lines from other brands).
So what is your opinion on that? Would you suggest to further develop our "specialist watch" for aviation "Connaisseurs" image (meaning we keep our way of doing marketing)? Or should we reconsider other historical directions (in your comments you where talking about Killy, John Carpenter the astronaut, or cycling - Breitling was timekeeper of the Tour de France in the late 50ies, or sailing with Tabarly etc...).
I would love to get your opinion on all that.
By the way I am going on my bike now - great place to think about Breitling 👍🚴🏻♀️.
